I just read that for every one dollar spent on email marketing, and a marketer should expect to earn $40. What is harder to break down is what this one dollar actually by a marketer when it comes to email marketing. How many people are they mailing based on that one dollar figure? We don’t write that to refute that point but to explain that you have to break down the metrics even more. You also have to take into consideration the type of products and services that are being sold. You also have to take into account if your healthcare mailing lists is a hot list or a cold one.
One thing that is true is that the ROI of emailing campaigns have improved over the years. Many people thought that email marketing was dead, but they are dead wrong. With the creation of smartphones and tablets, everyone is connected to the Internet all day long. This means that people are receiving email alerts all day and they get to determine what they open and what they ignore. As marketers that say that you have more times to reach your list each and every day.
What indeed decides your ROI when emailing is your marketing skill and your ability to create a list correctly. If you develop those two skills, then your ROI will be high. Many people will utilize email marketing don’t truly know how to market. They don’t use the type of language that builds rapport, they don’t get people on their list to look forward to what they have to send, they aren’t sending anything of high quality, and more importantly, they are just wasting people’s time. The truth is that you have to have a high-quality amount of content to utilize email marketing properly.